The first premium content network built around quality content and exceptional talent, designed specifically for the millennial audience.

Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms, with international hubs in the US, UK, Germany, France, Italy, and Spain, with plans to expand into Asia, Latin America, and Central & Eastern Europe. Endemol Beyond brings Endemol Shine Group’s creative power and experience to next generation media.



ICON network

On March 31, 2015, Endemol beyond, in conjunction with digital beauty pioneer and entrepreneur Michelle Phan, launched ICON, a new lifestyle network for Millennials which covers such topic as beauty, fashion, travel and life advice, all with a positive spin! Featuring such talent as AnneorShine, Sonya Esman, CharismaStarTV, RAEview, and CloudyApples, ICON has over 400k Subscribers and over 26M lifetime views.




Twisting sports and gaming with a dash of irreverent comedy into a new guilty pleasure for millennial men, Smasher’s premium slate features successful international imports “Rule’m Sports” and “Legends of Gaming” from Endemol Beyond UK. The new U.S. versions respectively star digital luminaries Jesse Wellens (“PrankvsPrank”) and Toby Turner (“Tobuscus”), who combined have nearly 30 million YouTube subscribers.


Pop Culture & Young Hollywood

This exciting new network will fuse the sexy edge of young Hollywood pop culture with the brash humor and relatability of digital stars. With a premium slate of original programming, Looksy will deliver trending news, memes, parodies, fan creations and the fierce fun of everything in “the now”.