Endemol Beyond USA Announces New Digital-First Networks To Launch in 2015

Following the successful global launch of the ICON Network with digital pioneer Michelle Phan, Endemol Beyond USA, the premium content network of Endemol Shine North America, today announced plans to launch two new digital-first networks, including pop culture focused Looksy and Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers.

Endemol Beyond USA is also set to launch two new series with global music superstar Pitbull in 2015–”MasterClass” and “Pitbull Presents.”

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NewFronts 2015: Endemol Beyond USA Slate Includes Pitbull Series, 2 New Digital Networks

Music star Pitbull will produce two new series for Endemol Beyond USA, the digital-content arm of Endemol Shine North America, which also is launching two new digital-first networks — pop-culture-focused Looksy and sports-gaming destination Smasher.

The Smasher channel will include series hosted by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers. Endemol Beyond USA’s two original series with Pitbull, slated to debut later in 2015, are “MasterClass” and “Pitbull Presents.”

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NewFronts: Endemol Beyond to Launch Two New Series With Pitbull

A little more than a month after the launch of Michellen Phan’s ICON Network, Endemol Beyond USA is looking to replicate their success with a new crop of genre-specific, digital-first networks.

Endemol Beyond, the digital arm of Endemol Shine North America, announced Thursday at its NewFront event that later this year it will launch pop culture network Looksy featuring comedians Brittany Furlan and Andy Milonakis and sports and gaming network Smasher led by Toby Turner and Jesse Wellens.

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NewFronts Day 9: Endemol Beyond USA Unveils Two New Digital Networks

When Endemol Beyond USA first went live as a multi-platform digital network in 2013, it boasted 80 million monthly views. Now it’s achieving more than 550 million views per month, according to Will Keenan, president of the US-based digital channels division of Endemol Shine Group.

In an effort to build on that growth, the company announced at its second-ever NewFronts presentation that it plans to launch two new vertical-oriented digital networks later this year. Looksy and Smasher, which will focus on pop-culture and MichellePhangaming and sports, respectively, will join Michelle Phan’s Icon Network under the Endemol Beyond family.

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Endemol Beyond USA Announces Launch of Two New Digital-First Networks

Endemol Beyond USA, the premium content network of Endemol Shine North America, announced Thursday it will launch two new digital-first networks later this year.
The two new networks — Looksy, which is pop culture focused, and Smasher, a sports and gaming network — will be distributed through a multi-layered, multi-platform system that is custom-tuned to audience and advertiser appeal. The top layer is comprised of YouTube and social media platforms including Facebook, Twitter, Instagram, Snapchat and Tumblr.

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NewFronts 2015: Endemol Beyond USA Launching Two More Networks

Fresh off the launch of ICON Network with YouTube star Michelle Phan, Endemol Beyond USA said Thursday it will launch two more digital networks this year.
Holding its NewFront presentation Thursday afternoon, Endemol unveiled the pop culture-centric Looksy and Smasher, which is aimed at the sports and gaming culture. Both networks will launch in 2015.

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Endemol Beyond USA Announces New Digital-First Networks To Launch in 2015

Following the successful global launch of the ICON Network with digital pioneer Michelle Phan, Endemol Beyond USA, the premium content network of Endemol Shine North America, today announced plans to launch two new digital-first networks, including pop culture focused Looksy and Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers.

Endemol Beyond to launch new digital-first networks

On the heels of the global launch of the Icon Network with Michelle Phan, Endemol Beyond USA, the digital-video arm of Endemol Shine North America, announced its plans to launch two new digital-first networks, including pop-culture focused Looksy and Smasher, a sports and gaming network led by digital stars Toby Turner (pictured) and Jesse Wellens.

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NewFronts: How MCNs Are Courting Ad Buyers With Facebook, Snapchat and Vessel

Facebook might not have an official presence at the Digital Content NewFronts in New York, but it’s almost certain that advertisers will be hearing a lot about the social networking giant and other emerging video platforms during the next two weeks.

The rise of Facebook Video as a powerful distribution tool for content creators has signaled a seismic shift in the online video industry: YouTube is no longer the only video platform in town. And it’s not just Facebook. Snapchat and Twitter have also introduced video platforms in recent months, and a host of upstarts are giving creators more homes for their content.

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