Endemol Beyond USA Announces New Digital-First Networks To Launch in 2015

Following the successful global launch of the ICON Network with digital pioneer Michelle Phan, Endemol Beyond USA, the premium content network of Endemol Shine North America, today announced plans to launch two new digital-first networks, including pop culture focused Looksy and Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers.

Endemol Beyond USA is also set to launch two new series with global music superstar Pitbull in 2015–”MasterClass” and “Pitbull Presents.”

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