Endemol Beyond to launch new digital-first networks

On the heels of the global launch of the Icon Network with Michelle Phan, Endemol Beyond USA, the digital-video arm of Endemol Shine North America, announced its plans to launch two new digital-first networks, including pop-culture focused Looksy and Smasher, a sports and gaming network led by digital stars Toby Turner (pictured) and Jesse Wellens.

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