The Hollywood Reporter
NewFronts: How MCNs Are Courting Ad Buyers With Facebook, Snapchat and Vessel
Facebook might not have an official presence at the Digital Content NewFronts in New York, but it’s almost certain that advertisers will be hearing a lot about the social networking giant and other emerging video platforms during the next two weeks.
The rise of Facebook Video as a powerful distribution tool for content creators has signaled a seismic shift in the online video industry: YouTube is no longer the only video platform in town. And it’s not just Facebook. Snapchat and Twitter have also introduced video platforms in recent months, and a host of upstarts are giving creators more homes for their content.
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