NewFronts: Endemol Beyond to Launch Two New Series With Pitbull

A little more than a month after the launch of Michellen Phan’s ICON Network, Endemol Beyond USA is looking to replicate their success with a new crop of genre-specific, digital-first networks.

Endemol Beyond, the digital arm of Endemol Shine North America, announced Thursday at its NewFront event that later this year it will launch pop culture network Looksy featuring comedians Brittany Furlan and Andy Milonakis and sports and gaming network Smasher led by Toby Turner and Jesse Wellens.

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