Endemol Beyond USA Announces Launch of Two New Digital-First Networks
Endemol Beyond USA, the premium content network of Endemol Shine North America, announced Thursday it will launch two new digital-first networks later this year.
The two new networks — Looksy, which is pop culture focused, and Smasher, a sports and gaming network — will be distributed through a multi-layered, multi-platform system that is custom-tuned to audience and advertiser appeal. The top layer is comprised of YouTube and social media platforms including Facebook, Twitter, Instagram, Snapchat and Tumblr.
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