NewFronts 2015: Endemol Beyond USA Slate Includes Pitbull Series, 2 New Digital Networks
Music star Pitbull will produce two new series for Endemol Beyond USA, the digital-content arm of Endemol Shine North America, which also is launching two new digital-first networks — pop-culture-focused Looksy and sports-gaming destination Smasher.
The Smasher channel will include series hosted by digital stars Toby Turner and Jesse Wellens, who combined have nearly 30 million YouTube subscribers. Endemol Beyond USA’s two original series with Pitbull, slated to debut later in 2015, are “MasterClass” and “Pitbull Presents.”
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