NewFronts Day 9: Endemol Beyond USA Unveils Two New Digital Networks

When Endemol Beyond USA first went live as a multi-platform digital network in 2013, it boasted 80 million monthly views. Now it’s achieving more than 550 million views per month, according to Will Keenan, president of the US-based digital channels division of Endemol Shine Group.

In an effort to build on that growth, the company announced at its second-ever NewFronts presentation that it plans to launch two new vertical-oriented digital networks later this year. Looksy and Smasher, which will focus on pop-culture and MichellePhangaming and sports, respectively, will join Michelle Phan’s Icon Network under the Endemol Beyond family.

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